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At Knockin Tail Lures®, we take pride in the quality of our products and stand behind everything we sell. While we feel confident you'll love our purchase, we know things don't always go as planned.

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If you haven't received your order within 7 business days of your confirmation email, please reach out to us at info@knockintaillures.com - we'll be happy to help track it down.

Growing up in a small town, my Saturday afternoons included several episodes of fishing shows on TV. Looking back, I distinctly remember Mark Sosan’s Saltwater Journal on fishing in Florida and the Bahamas. After watching those shows, I remember feeling so inspired and creative. Our small tackle shop didn’t have a lot of products to choose from. I would see the same items over and over again. Only having access to this small tackle shop with limited selections, these shows opened my eyes to “the next best Lure”. One day, I saw an ad to receive a Bass Pro Shops mail order catalog for free. My parents called the listed number and soon I had a new pastime. Thumbing through the pages of the BPS Catalog which was at least an inch thick. I would look through this catalog repeatedly and even had the opportunity to order a few items from it. As my love for the outdoors and fishing grew, I started looking for different things. For every cast and missed opportunities, my desire for something different, something better, something to increase my chances of landing a big fish grew bigger and bigger. Every night before I went to bed, I would think of different ways to fish the next day. I kept a journal of the ponds and types of fish I caught. More importantly, I kept a mental note of the fish that got away and used that challenge keep trying every day. As I grew older, I took all those cemented memories and invaluable lessons to do better. Not just in fishing but in every day life.

I didn’t know it then but I was lucky enough to live in a small Texas town. Our biggest and only shopping center was on Main Street. We had one hunting and fishing shop and they knew me by my name. I wondered aisle by aisle and looked at everything they carried. As my fishing days grew in numbers, I started to ask and look for something more.

I contribute my love for saltwater fishing to my Uncle Leroy. He loved fishing and took me to the Texas coast often. This was my 1st experience fishing from a boat in saltwater. As a child, I was always outside. Riding my bike to a stock pond or creek was a great way for me to spend the day. I was always fascinated by catching a fish on a lure and would often make my own or modify one I purchased or borrowed from my grandfather’s tackle box. I remember watching fish eat dragonflies off the water’s surface. If I could only make a lure look like a dragonfly. Well, I did just that, but I don’t recall ever catching a fish on it, but I didn’t give up on my pursuit to catch a fish on a lure I created!

From a young age to now, fishing has always been a big part of my life. With decades of life lessons, both personally and professionally, I’ve learned that my drive and determination to offer something better to the fishing world would make a difference. One day, while talking about lure ideas with a friend he made a comment that hit me. He said, “why don’t you do it already and stop talking about it”, in an encouraging manner of course. I thought about this for several weeks, did some research, and ask another friend who was a drafter if he would draw my lures design in Solid Works, and he said yes! This was the start of my lure business.

Now that I had a drawing to work with, my dad, who is a machinist by trade was about to get to work making our 1st mold. The mold process is very expensive and I didn’t want to invest too much money into this dream which I had no idea if it would work. My wife and I were starting our family and that is where I needed to focus my finances. Fortunately, between my Father and my friend I had the opportunity to give this dream a shot for the mere cost of material. My Dads friend wrote the program and my Dad made the 1st prototype mold. This lure needed a few modifications and after a few more weeks we had a working lure that produced on the water, catching fish as I expected it would and in ways other lures could not. Next, we had to find a manufacturer to produce our lures and learn how to make a production mold that would work on their equipment. I located a company and my Dad and I took a road trip across several states to meet with them. We meet with the owner for a few hours, getting pointers, and looking over a production mold. Now we had a glimpse of what we needed to do.

My Dad would work on these aluminum lure molds late into the night after his day job ended and on the weekends. He worked many hours being cautious to not damage the mold and the more work and hours he put into it the more stressful it became. Damaging a mold could mean starting over from scratch. After a few years of mold making, we now had a small business. My Dad made our first two production molds for our Controlled Descent Lures™ and we decided to reach out to a professional mold maker for our Knockin Tail Lures™ molds, all 3 of them.

We are a small family business with big dreams and an ever-bigger work ethic. We spend many late nights after our day jobs have ended and our two boys have gone to bed. Packaging, fulfilling orders, marketing, managing inventory, the list goes on and on. From our parents packaging to our boys labeling, we all play an important part and do our best to grow the business and strive to get to the place where we can hire employees and become business owners and not business operators.

You may ask why do I do this? My passion is fishing, and catching fish on lures I created is very fulfilling, but greater than that is seeing my boys and others enjoy the sport because of something I created gives me great satisfaction. Helping someone learn the sport, which is a great sport for kids, warms my heart. While my high school friends were getting in trouble on Saturday nights, I was driving home from my fishing hole. It is a great option for kids to take their mind of devices today and get them outdoors. This sport has shaped who I am.

Now back to the fishing shows and Mark Sosan. A few years after we officially started our business, Knockin Tail Lures by My Coast Outdoors, I was given the opportunity to write monthly articles for Coastal Angler Magazine, which I have been doing for several years now. One month my editor emailed our topic of the month and he had copied all of his authors on the email string. There was a half dozen of us on the email, and one was non other than Mark Sosan! (Referenced earlier) I couldn’t believe it. I was writing for the same magazine and had the same editor as a man I watched on TV over 30 years ago. Not wanting to encroach on his privacy, but I had to send him a short email and he graciously replied. It is amazing how some things come full circle. I have also fished a lot of the waters I watched him explore on his show over the years. As a child, these were the destinations I never imagined I would be able to visit and fish. Now if I could top it off and go from scanning the pages of the BPS Catalog to getting my lures on the shelf at Bass Pro Shops or any other large retailers! Completing that circle would be the icing on the cake!

With a very heavy heart, my Dad passed away the summer of 2021. I would not be sitting here writing this if it was not for his business help, love, and teaching me all he could until the day he passed.

You can read more of my story @voyagehouston.

https://voyagehouston.com/interview/exploring-life-business-with-michael-okruhlik-of-my-coast-outdoors/